Alicia Keats Weddings + Events
Workflows | Writing | SEO
Alicia Keats Weddings + Events is an award winning, full-service event planning company located in Vancouver, BC. For over ten years, Alicia and her team have helped couples and families conceptualize unique, creative events that exceed expectations.
The ask
At the start of 2021, Alicia set a goal to be more intentional and consistent with the articles being published on her blog. This would require building out an inventory of event features, uncovering and capitalizing on search engine optimization (SEO) opportunities, and writing more content that spoke to the wedding planner experience.
To help with this, she needed someone who could write in her voice and effectively communicate her passion for her work.
The work
In my time working with Alicia, I have:
Conducted a review of her content needs, goals, and audience
Built a content work flow and publication schedule that provides clear visibility into ongoing projects
Refined how the team uses their project management tool
Written content that seamlessly aligns with the brand’s tone and voice
Provided insights around how to optimize for SEO and sharing content on social
Alicia and I have developed a stellar working relationship. From day one, I was incorporated into her team’s tools and processes and we have very quickly found a collaboration style that’s both efficient and successful.
“I feel that Ali has somehow jumped into my head when I read her drafts. She makes the process easy, efficient, and above all else helps me share my ideas and experience in an approachable, personalized way.”
— Alicia Keats, Owner of Alicia Keats Weddings + Events